This week, a federal court
The news is the latest chapter in a multi-year investigation of ad fraud botnets
The indictment is against three so-calleRichard P. Donoghue, United States Attorney for the Eastern District of New York, said in a statement: “This case sends a powerful message that this Offi Because of the breadth and complexity of botnet systems, they are incredibly difficult to take down. Google says that “at its peak, [3ve] controlled over 1 million IPs from both residential malware infections and corporate IP spaces primIt gets even more complicated. In the course of the investigation of 3ve, the group found a sophisticated operation that generated billions of fraudulent ad “3ve was remarkably sophisticated,” said Tamer Hassan, CTO of WhiteOps. “It showed every indication of a well-organized engineering operation with b These massive fraud operations hurt advertisers and undermine the digital advertising ecosystem as a whole. Google said the detected growth in ad bid requests didn’t necessarily mean there was a growth in transactions that resulted in charges to advertisers and that the “bid request volume was only a small percenFBI Assistant Director-in-Charge William Sweeney said, “[T]hese individuals built complex, fraudulent digital advertising infrastructure for the expresGoogle’s Bjorke said, “3ve’s focus, like many ad fraud schemes, was not a single player or system, but rather the whole advertising ecosystem … While ad fraud traditionally has been seen as a faceless crime in which bad actors don’t face much risk of being identified or consequences for their actions, 3ve’s ta Mike Bittner, digital security and operations manager of The Media Trust touts collaboration and awareness as keys to fighting these types of attacks.“3ve underscores the importance of knowing who you do business with along the digital ad supply chain and of collaborating with them on identifying tCombating ad fraud has become a priority for the industry. Several solutions and initiatives have emerged including seller certification and authentication efforts such as
he underlying malicious code, which wreaks havoc on unknowing users and undermines the supply chain,” Bittner said.
kedown demonstrates that there are risks and consequences to committing ad fraud.”
s purpose of misleading and defrauding companies who believed they were acting in good faith, costing them millions of dollars. This kind of exploitation undermines confidence in the system, on the part of both companies and their customers.”
tage of overall bid request volume across the industry,” but the FBI said it cost advertisers millions of dollars and undermined confidence in the process.
est practices in software development. It exhibited reliability, resilience and scale, rivaling many state-of-the-art software architectures.”
bid requests and it created thousands of spoofed fraudulent domains.
arily in North America and Europe.”
ce, together with our law enforcement partners, will use all our available resources to target and dismantle these costly schemes and bring their perpetrators to justice, wherever they are.”
d ‘bot kingpins’ of the infamous botnets known as